By Surabhi Mukhi, APDN Textiles Project Manager The current business environment can be characterized by constant change, shorter product lifecycles, and increased demand uncertainty. As these conditions have become the norm, companies and researchers alike have turned to the concept of agility in their quest for a sustainable source of competitive advantage. Consequently, supply chain [...]
As Vice President of Textiles for Applied DNA Sciences, I have been very fortunate to travel and meet many people from around the world. As part of my recent visit to GHCL’s manufacturing facility in Vapi, India, I was invited to take part in a tree planting ceremony. This demonstrates our commitment to [...]
Sal, the manager of Cross Creek gin in Corcoran, California, got a call on his phone. It was Brian from Applied DNA Sciences (APDN). “Hi Sal, I got an alert from your DNA Transfer System. Could you check the thermostat on the refrigeration unit?" This is used for storing the SigNatureT DNA solution which was [...]
The Truth About Aloe Vera We rely on product labels to inform our purchasing decisions. Organic produce, sugar-free snacks, cruelty-free makeup. Without these identifiers, we couldn’t support products we align with, or perhaps more importantly, we wouldn’t know what’s in the stuff we buy. While most of us may believe these labels are factual, here’s [...]
For decades hemp has rightly been considered as a super-plant by a vocal minority of devotees. At last their voices are being heard and, driven by legalization of cannabis in many US states and the global need for sustainability, interest in hemp has now reached the tipping-point. Hemp is about to initiate sea changes in [...]
April 5, 2018 | Reposted from pimacott.com Towels may be a necessity, but if you start with high-quality fabric and care for them properly, they can be an ultimate everyday luxury, too. Cotton is a durable fabric, so you can keep towels clean by just tossing them the wash, but [...]
March 21, 2018 | Reposted from Pimacott.com When it comes to getting a good night’s sleep, comfort is key. And while it’s tempting to blame an overactive furnace or a drafty house, your sheets may be the reason for your tossing and turning. The material type and fabric weave of your bedding can all have a significant [...]
Trust and the Consumer As modern consumers, we’re constantly inundated by brands’ promises to go above and beyond for us. But when a brand actually delivers on their promise, we’re shocked! Brands need to focus on ensuring an authentic buying experience in order to gain and keep customers for life. In the world of marketing, talk [...]
“Imagine, an American company whose fundamental selling premise is the honesty of DNA tags. The honest world needs Applied DNA…and must help ensure its success.” Dr. James Watson Nobel Laureate, co-discoverer of DNA Structure James Hayward and James Watson, January 2018 [...]