Introducing REKOOP 2.0
by Manu Kapur
President & CEO of Home Textiles at GHCL Ltd.
Following the successful launch of REKOOP in March 2018, GHCL has just launched REKOOP 2.0, an evolved and expanded expression of the brand.
Partners in Innovation
MeiLin Wan, Manu Kapur, and Wayne Buchen were thrilled to celebrate GHCL’s launch of REKOOP 2.0 at New York Home Fashions Market Week.
REKOOP is our sustainable bedding concept made with recycled polyester that is forensically tagged thru the CertainT platform of Applied DNA Sciences.
REKOOP 2.0 includes other sustainable fibres such as TENCEL™, Modal, Bamboo, Linen & Cupro blended with tagged recycled polyester, variants that are performance oriented such as the moisture management Kooltex solution, a broader appeal from the standpoint of prints, textures & finishes and finally product across the price pyramid.
GHCL’s partnership with a global technology major can now secure that REKOOP sheets are truly circular.
Once the sheets have lived their lives and are recollected after being discarded, they can be depolymerised in a way that the cotton becomes a bio fuel and the rPET becomes a raw material for remanufacture.
