Working with A&E to develop anti-counterfeiting sewing thread platform
US firm Applied DNA Sciences is a provider of molecular technologies that enable supply chain security, anti-counterfeiting and anti-theft technology, product genotyping and DNA mass production for diagnostics, personalised medicine and therapeutics. MeiLin Wan, vice president, textile sales, discusses counterfeiting, prospects of traceability solutions in Asia and the latest innovations at her company.
Q. Applied DNA Sciences is bringing CertainT platform to Asia. Do you see a growing demand for traceability solutions in Asia?
A. Asia is a very important market for textiles. Traceability, as we see it, can start at any point in the supply chain depending on the claim that you want to make. Simply put, if you claim it, you own it. That is why clients utilise our CertainT platform because of the forensic certainty it offers. It goes beyond the ‘generic’ taggants on the market that may be easily copied or used by another supplier. Asia has a problem with counterfeit products, and we believe that using a forensic molecular tag can also help mitigate the risk of counterfeits contaminating a supply chain, or help to keep track of original products that may be diverted into a gray market.