How are ’dupes‘ different than fakes? Lineapple Magazine breaks it down
By Applied DNA Sciences | June 1, 2023
A new article titled “They Are Not Fakes, They Are Dupes: They Appeal to Those Who Say They Are Green” sheds light on a growing concern in the world of brand protection and authenticity.
The growing popularity of “dupes” or counterfeit products among Gen Z and Millennials stems from an inability to afford to buy sustainably. These dupes mimic the appearance and claims of genuine green products, but they fall short in terms of quality and environmental impact.
Brand protection and authenticity have always been vital considerations for companies, but the rise of greenwashing and counterfeit goods adds another layer of complexity. This issue not only harms the reputation of genuine brands that have invested in sustainable practices, but it also undermines the efforts made by individuals and organizations striving for a greener future.
