100% Pure Egyptian Cotton? Truth or Marketing?
Applied DNA Sciences in 2009 conducted a market sweep of 100% ELS- or 100% Pima-labeled Pure Egyptian Cotton bed linens, using its patent protected fiberTyping® to confirm the fiber content. In this study, 29 samples were selected at random in a market sweep of products from multiple U.S.-based luxury retail outlets and online websites. fiberTyping® [...]