Ink advancements aid in product integrity

“Quality inks deliver excellent printer and code performance,” says Sherry Washburn, business unit manager for supplies at Wood Dale, Ill.-based Videojet. “Inks formulated for coding and marking allow beverage manufacturers to identify dates, lot and batch numbers, and other manufacturing information directly on bottles, cans, pouches, boxes, cases and pallets. Unique codes fight product diversion to unauthorized channels and counterfeiting. Clean, clearly printed information like ‘best-by’ dates can enhance a consumer’s perception of the brand.”