Loftex Sets New Standard in Sustainability Utilizing CertainT®
Premium, Certified, Verified Recycled Polyester Towels Available at Retail This Month
New York, NY, April 2, 2019. Loftex, a leading manufacturer of high-quality towels, today announced that the first retail introduction of their bath towels including recycled PET (rPET) source-verified by the CertainT® platform are now available at US retail this month. The CertainT tagging and tracing platform is provided by Applied DNA Sciences, Inc. (Nasdaq: APDN) (“Applied DNA”), a leader in PCR-based DNA manufacturing for product authenticity and traceability. Loftex introduced the eco-friendly towel, partially comprised of rPET materials as part of their commitment to sustainability both in their factory and their product.
What started with e-commerce venues, now will hit retail floors across the country in the second calendar quarter of 2019. Loftex markets and sells bath and beach towels with CertainT source verification for rPET through an exclusive licensing agreement with Applied DNA. Additional products utilizing CertainT source-verification for rPET will continue to be introduced in towels and other home products this year.
The Loftex cotton-polyester blend terry towels feature polyester derived from 100 percent post-consumer recycled polyester. The recycled polyester is known as rPET (polyethylene terephthalate). The recycled polyester fibers are blended with cotton so the towel has the best of both fibers. The blend provides superior absorbency, dries quickly in the dryer and on the towel rod, is resistant to odor and mildew, and stays soft wash after wash. By using Applied DNA’s CertainT platform, the recycled nature of the rPET component of the towel can be verified by detecting an indelible molecular tag, thus ensuring rPET authenticity and origin in the finished product.
Charles Gaenslen, CEO of Loftex Home, said “Loftex consistently strives to find better, more efficient and more intelligent ways to do things. Our new towels embody this mission, and the use of Applied DNA’s CertainT platform reinforces our commitment to use the most technologically advanced methods to ensure our products are true to their sustainable claims.”
Dr. James A. Hayward, CEO of Applied DNA, said “We are committed to differentiating leading companies, like Loftex, by giving their customers a premier authentication system reinforced by CertainT.”
About Loftex
Loftex has established a global reputation for leadership in innovation, fashion, quality, sustainability and value throughout the world. Product innovation in sustainability and commitment to the environment go deep into the heart of what makes Loftex tick. Loftex is committed to make the best product for their consumer while never taking their eyes off of how to make that product with the least possible impact on the environment.
Applied DNA Sciences
Applied DNA is a provider of molecular technologies that enable supply chain security, anti-counterfeiting and anti-theft technology, product genotyping and pre-clinical nucleic acid-based therapeutic drug candidates.
Applied DNA makes life real and safe by providing innovative, molecular-based technology solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion.
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Common stock listed on NASDAQ under the symbol APDN, and warrants are listed under the symbol APDNW.
Forward-Looking Statements
The statements made by Applied DNA in this press release may be “forward-looking” in nature within the meaning of the Private Securities Litigation Act of 1995. Forward-looking statements describe Applied DNA’s future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of Applied DNA. Actual results could differ materially from those projected due to its history of net losses, limited financial resources, limited market acceptance and various other factors detailed from time to time in Applied DNA’s SEC reports and filings, including our Annual Report on Form 10-K filed on December 18, 2018 and our subsequent quarterly report on Form 10-Q filed on February 7, 2019, and other reports we file with the SEC, which are available at www.sec.gov. Applied DNA undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events, unless otherwise required by law.
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