CertainT blended towels will arrive at stores this month

New York – Loftex has announced the first retail introduction of its bath towels including recycled PET (rPET) source-verified by the CertainT platform.

Arriving at retail this month, the towels were originally introduced to consumers via e-commerce. The CertainT tagging and tracing platform is provided by Applied DNA Sciences, which specializes in PCR-based DNA manufacturing for product authenticity and traceability.

Loftex created the eco-friendly towel, which is partially comprised of rPET materials, as part of its commitment to sustainability both in manufacturing and finished products.