In 2021, it is a necessity for companies to incorporate sustainability goals into their business plan if they intend to prosper. Consumers have become increasingly aware of companies’ sustainability goals, or lack thereof, and the result is shown in the bottom line.

A Capgemini Report details that 79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact shown by a brand. Online sales have increased exponentially with 36% of consumers now shopping online, and many companies reporting record sales.

With more time to shop and research products, brands can provide consumers with extra information about their products’ origin, manufacturing and how they prove their product claims.

Consumers are inundated with promotions and sales daily. As companies in the textile and apparel industry continue to make lofty commitments, with accusations of “greenwashing,” the question remains: Which brands can you trust?