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Counterfeiting is on the Rise, Consumers Will Boycott Inauthentic Brands

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The incidences of counterfeiting continue to escalate–rising from $1.2 trillion in 2017 to an anticipated $1.82 trillion by 2020. Years of technological advancement have made it harder to spot inauthentic products. As a result, consumers are increasingly deceived into purchasing inferior or inauthentic goods. Such products may have been produced using substandard components or in an unregulated factory. The outcome can range from poor product performance to serious safety issues.


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Counterfeiting | MeiLin Wan | Sourcing Journal | Textile and Apparel