GHCL is stepping up its sustainability profile with the launch of Rekoop bedding, made with CertainT-verified, molecular-tagged, recycled polyethylene terephthalate (PET). The Rekoop brand consists of bed sheets, pillowcases and pillow shams. GHCL developed the collection in collaboration with Applied DNA Sciences, the developer of technologies that prevent the counterfeiting of materials, and Reliance Industries, an India-based supplier of polyester fiber and yarn.