Applied DNA and WestPoint Home have signed a multi-year license agreement to provide CertainT® platform services for their hospitality bedding and textile goods. WestPoint Home will use the platform from start to finish, assuring that any of its hospitality textile products using PET and recycled PET (rPET) contain the original source materials.
Under the terms of the Agreement, WestPoint Home has been granted the exclusive right to use Applied DNA’s CertainT platform for its collection of blended duvets, towels, sheets, pillow cases, bed skirts, shams, and decorative pillow products sold for hospitality in Canada, Mexico and the US. Also under the Agreement, WestPoint Home has been granted non-exclusive global CertainT platform rights for various hospitality opportunities.
“Our partnership with Applied DNA adds to our already extensive assortment of environmentally sustainable products and processes. As leaders in supply chain transparency and accuracy we are excited to be adding the CertainT platform and technology to our product offerings”.
Normand Savaria, President and CEO of WestPoint Home
“The CertainT platform helps WestPoint Home produce innovative products utilizing an efficient and trusted traceability system with a fair return. Differentiating their brand throughout the hospitality industry through use of our CertainT trademark will confirm to the wide variety of clientele within this special market that the products comply with our supply chain platform and are verifiably made from recycled fibers.”
Dr. James Hayward, president and CEO of Applied DNA
About WestPoint Home
Since 1813 WestPoint Home has been a leader in the design, manufacturing and distribution of textiles for both consumer and commercial end uses.
WestPoint Hospitality provides their commercial clients with a curated assortment of bed and bath products that are engineered to ensure the highest levels of operational efficiency and guest satisfaction. WestPoint Hospitality’s line of bed and bath linens include sheets, towels, decorative bedding, blankets and filled utility products.