As Counterfeits Flood the Marketplace, Consumers Are Demanding Brand Accountability

By Stephen Birkhold

When it comes to fashion, image is everything. Consumers proudly display labels of the hottest designers, the newest styles, and as of late, the causes they care about. In fact, socially conscious consumers are a growing category, and they care as much about the sustainability and ethical practices of the brands they wear as they do about their fashionable relevance.