Cannabis Shifts to a Luxury Brand

From authentication to tagging and tracing: In this piece, Shearman takes a look at all of the innovative ways growers are elevating cannabis products to luxury status.

This year, many issues have gotten put on a shelf as the world has dealt with the COVID-19 pandemic. The legalization of cannabis in many states has been one of those issues. But this time on pause has given the industry a chance to identify how it would like to move forward as an emerging market that has many benefits across medicine, from mental health to the economy.

For many of these reasons, cannabis use is coming out of the shadows and there has clearly been a shift in recent years from cannabis being an illicit item to becoming a boutique product in many circles. The transition of cannabis’ image from that of the stoner in his parent’s basement to the “it” consumable for the jet set has as much to do about science as it does sophisticated branding.

Read more at Cannabis Industry Journal

AAFA Interview with Wayne Buchen

Wayne Buchen and Steve Lamar, President and CEO of American Apparel & Footwear Association (AAFA) discussed strategies and solutions to make supply chains more resilient. Watch the interview below!

Apparel Insider White Paper

Apparel Insider recently launched a FREE WHITE PAPER on how molecular tagging technology offers a chance to shine a vital spotlight on cotton and apparel supply chains.

This research paper – a must-read for all apparel and textile sustainability teams – has been produced in conjunction with Applied DNA Sciences.

Download White Paper

Pure Pima Guaranteed

DNA tags authenticate top quality fiber
By Steve Werblow

It might have seemed strange when the owners of Bowles Farming Company bought each of its workers a set of bed linens. But everyone who brought home a set of sheets that day that it was their work in Bowles Farming’s wide fields of pima cotton that would help them sleep in luxury that night

The bed linens were part of an unbroken, source-verified supply chain that started at Bowles Farming and four other California growers of premium pima cotton. At the gin, their fiber was misted with a unique DNA marker that remains permanently attached to each thread in the sheets.

Read more at The Furrow

Long Island's path to prosperity in pandemic response

That ray of hope comes amid dismal economic news for the region. Since the week ending March 14, a stunning 317,497 Long Islanders have filed unemployment claims. The region has long tried to build a biotechnology industry in tandem with the research universities and institutes that dot our landscape. Now, that work is front and center.

Our hospitals have conducted clinical trials of drugs touted in political circles, like convalescent plasma, remdesivir and, previously, hydroxychloroquine. Northwell Health has seven ongoing clinical trials studying potential COVID-19 therapeutics.

Researchers at the Feinstein Institutes for Medical Research at Northwell Health, Stony Brook University, Brookhaven National Lab, and companies across the region, are racing to discover therapeutics, vaccines, computer models, tests and more.

Read more at Newsday

Nutrition21 Takes Action to Protect Consumers Against
Misbranded Sports Nutrition Product

New York-based Nutrition21, LLC has announced the conclusion of a dispute with MythLabs (New Jersey) following MythLabs’ agreement to cease any further intellectual property (IP) infringement of Nutrition21’s ingredient Nitrosigine.
“We are doing our part in bringing efficacious products to the market, as well as leaving no stone unturned when it comes to getting fraudulent products removed that infringe on our IP,” added Joe Weiss, president of Nutrition21. “I suggest that any ingredient supplier with patented products take a look at the CertainT program that we have launched this year.”

National Grid and NY-MEP Enabling Applied DNA's Manufacture of Critical COVID-19 Vaccines and Diagnostics with MPP Incentive

As manufacturers around the world look for ways to make products that support the fight against the COVID-19 pandemic, National Grid is finding a way to support companies across New York who are joining those efforts. Locally, Applied DNA Sciences, a biopharmaceutical company located at Stony Brook, NY is receiving National Grid funding to produce critical therapeutics and diagnostics for health care workers and patients.

Applied DNA Sciences delivers large-scale` custom-manufactured DNA. Historically employed for anti-counterfeiting and supply chain security, the company is now applying its expertise to produce linear DNA on a massive scale for the therapeutics and diagnostics markets in the fight against COVID-19. When they decided to turn to manufacture vaccine candidates and diagnostic tests, National Grid was ready to help offset their costs.

Read more at Electric Energy Online

ADNAS Commits to Developing Authentication for PPE

By Dorothy Crouch | Thursday, June 11, 2020

To combat counterfeiting in the apparel industry—most notably within the luxury-goods segment—Applied DNA Sciences has been known for its technology that uses DNA-specific markers to identify authentic goods.

With the rise in demand for personal protective equipment since the onset of COVID-19, manufacturers from an array of industries, including apparel, have shifted focus to creating PPE such as N95 masks that fall under United States standards or the counterpart from China, KN95, both of which include a respirator to filter 95 percent of particles. As manufacturers rushed to create these goods, fears surrounding their authenticity as masks that qualify as filtering the particles have risen.

Using its DNA-based identifiers, the Stony Brook, N.Y., company is committed to developing a method that will allow manufacturers of masks and suppliers of the raw materials used to create these products prove their authenticity.

Read more at Apparel News

Under Armour Unveils Sportsmask, A Performance Facemask For Athletes

In late March when Under Armour announced it was shifting production to the design and manufacture of facemasks, face shields and other personal protective equipment for local healthcare workers combatting the coronavirus pandemic, the Baltimore-based company also understood athletes would need to utilize a different type of mask for the unforeseeable future.

With major European soccer leagues already restarting or returning by the end of the month, the NBA planning a July 31 restart, the NHL announcing an upcoming 24-team playoff, MLS restarting July 8, and MLB and NFL still determining the best and safest course of action, Under Armour fast tracked its Sportsmask, a first-of-its-kind reusable, water-resistant facemask engineered for exercise and performance.

Read more at Forbes

UK under pressure to ban Xinjiang cotton imports

Posted by Brett Mathews 23rd April 2020

LONDON – Lawyers and campaigners have written to the UK government urging them to ban imports of cotton sourced from the Chinese province of Xinjiang where Uighur Muslims are being forced to work in factories and cotton fields under conditions of forced labour.

In a 60-page document submission, numerous sources are cited which demonstrate the widespread use of forced labour involving China’s Uyghur people in its cotton industry. The document names brands including Muji, Uniqlo, Ikea and H&M.

Read more at Apparel Insider

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