Wamsutta PimaCott Sheets Named 'Best Luxury Cotton Sheets' by Good Housekeeping

The Textiles Lab at the Good Housekeeping Institute evaluates sheets for fabric strength, washability, fit, and more. We also called in consumer testers to help us find the softest and most comfy materials in a blind comparison.

Many sheets labeled as long-staple cottons, like Egyptian or Pima, don’t actually have these premium fibers that make them softer and more durable. Wamsutta PimaCott sheets are DNA-tested to ensure you’re buying what you paid for.

It was also a top performer in our evaluations: Though it was prone to wrinkling, the 100% pima cotton sateen fabric was strong, pill-resistant, and nicely-sized, and our panel said it was soft and felt great.


Available sizes: twin, twin XL, full, queen, king, and California king.

Read more at Good Housekeeping

Texworld Home Textiles 2019

Wayne Buchen, VP strategic sales, presented at the Texworld Home Textiles panel on July 23rd moderated by Jennifer Marks from Home Textiles Today. Wayne provided many important insights and practical advice on what sourcing managers need to think about in today’s challenging and uncertain environment.

Loftex verified recycled poly towels now at retail

CertainT platform from Applied DNA Sciences provides supply chain transparency

Home Textiles Today Staff | June 27, 2019

New York – Loftex sourced-verified towels made from cotton and post-consumer recycled poly have rolled out to retail.

The towels offer transparency through the use of the CertainT platform. Developed by Applied DNA Sciences, the platform is used to tag, test and track materials within a supply chain to verify authenticity.

“Consumers expect transparency in the products they choose to purchase, especially ones that claim to use recycled content. Smart retailers have committed to sustainability goals and our new eco-friendly performance towels help them get there,” said Charles Gaenslen, CEO of Loftex Home.

Read more at Home Textiles Today

Is the Age of Smart Clothing here?

Indian textile companies have started using tech to become both smart and sustainable

The Indian textile industry is waking up to the possibilities of using Industry 4.0 concepts to improve efficiency while also making textile production, which is highly polluting and resource consuming, more sustainable.

Old plastic bottles can be refashioned into thread and then cloth. Photograph courtesy: www.rekoop.com

GHCL has created a range of sustainable and traceable bed linen which are manufactured using recycled PET bottles.

GHCL uses the CertainT platform, provided by New York-based Applied DNA Sciences, which offers traceability to their REKOOP brand of bedding, according to Manu Kapur, CEO of GHCL’s textile division.

Read more at Rediff.com

Functional Fabric Fair

MeiLin Wan and Wayne Buchen attended the Functional Fabric Fair on July 22 at the Jacob Javits Center in New York City. They met with many of their CertainT partners including Tex-Ray, and explored new fibers and fabrics with manufacturers claiming sustainability. Many sourcing and supply chain experts and industry insiders attended this event.

Luxury Gets More Traceable as Montblanc Inks Deal
with Applied DNA for Authentication

Arthur Friedman | July 2, 2019

Aficionados of Montblanc luxury goods will soon be able to ensure the authenticity of their pieces. Montblanc-Simplo GMBH, parent of the Montblanc brand, has signed a five-year agreement with Applied DNA Sciences Inc., a specialist in DNA-based product authenticity and traceability solutions, to provide unique SigNature DNA marks for individual Montblanc clients.

Read more at Sourcing Journal

Leather Working Group

MeiLin Wan, VP Textile Sales, attended the Leather Working Group meeting at Tapestry in New York City. The full day workshop covered many important developments, one of which related to traceability in the leather supply chain. We were also provided a great overview of the 2025 goals for Tapestry identifying their commitment to leather traceability. We applaud their efforts as well as many other brands, tanneries, suppliers working diligently to provide material traceability as part of a complex global supply chain.

Made to Last: 'Buy Me Once' offers products that last a lifetime

The environmental impact of today’s throwaway culture spurred entrepreneur Tara Button to create Buy Me Once, a unique website committed to providing durable products that will stand the test of time. Cheap, low-quality goods fall apart quickly, contributing to pollution and waste.

Button wants to change the way consumers shop by offering long-lasting and sustainable products; higher quality products end up saving consumers money in the long run because they don’t need to be replaced. Buy Me Once offers products ranging from clothing to kitchenware to electronics that are built to last.

Read more at Mother Nature Network

Denim & Jeans India 2019

By Yash Birla

Resurgent India was the theme of the 3rd edition of Denimsandjeans India, which was held on July 17-18 at Hotel Lalit Ashok, Bangalore. In this edition, leading denim players like Arvind, Raymond, LNJ, Bhaskar Denim, Anubha Industries, KG Denim, Orta, The Lycra Company, Lenzing Fibres, Reliance Officina, Garmon-Kemin, Dystar, Indigo Istanbul and Jeanologia exhibited new product range and sustainable solution.

The majority of denim players and companies were focusing on sustainable product ranges and solutions for the denim industry.

There was different presentations and panel discussions about sustainable solutions and supply chains:

  1. A Comprehensive Look at Sustainable Products In Global Denim Supply Chain by Dr. Dilek Erik
  2. Taking Washing to a New Future – Sustainable Laundry Solutions by Mr. Kaan Sen (DyStar)
  3. Panel discussion on Innovative Fibres And Development in Industries represented by Lenzing, Reliance, Cotton Council International and Hyosung.
  4. Indigo Workshops on Dabu Printing, Ajrakh Printing, Ancient Tie and Dye, Shibori Dyeing

I attended the event on 18th July 2019, where we met some of denim manufacturers (Arvind, Raymond, Vishal fabrics, KG Denims). Sustainability is the focus for new developments. Right now, these companies produce some denim with recycled polyester, but mainly rely on fiber manufacturer to provide required documentation and certification for r-PET.

Trends from Outdoor Retailer Summer Market

Chris Goddard, CGPR

Every summer, the $887 billion outdoor industry gathers to show products for the next year.

We are so lucky to be a part of this vibrant community that is evolving to become more about every day activities attracting a wider variety of participants from all walks of life. We just left Denver’s 2019 Outdoor Retailer Summer Market. Here is quick 30-second read on our observations of key trends, gathered onsite, from media coverage as well as the most recent NPD report. Happy Reading.

  • Tariffs top of mind
  • Small is the new big
  • The definition of the outdoor experience continues to evolve as consumers are over-scheduled with less time. It is becoming more inclusive and more reflective of everyday outdoor activities, e.g. watching kids play soccer, a walk in a neighborhood park, or an urban outing
  • Consumers are looking for a shakeup in the brand landscape
  • Sustainability is universal along with eco responsibility
  • The “less is more trend” is expanding with consumers looking to rent gear/equipment rather than own
  • Consumers want brands to be agile
  • Retailers must break out of their comfort zone in order to be relevant
  • Big growth in overlanding/car camping
  • Contemporary functionality is more inclusive taking into considerations of well-being
  • Menswear is getting adventurous with rugged utilitarian looks that are taken from the outdoor world
  • Streetwear and fashion functionality are driving the moment
  • Collaborations between established outdoor brands/niche fashion brands happening
  • There is a new holistic approach emerging taking the hard edge off of performance
  • Hard core technology is giving way to a softer side performance influenced by the consumer desire for well- being and healthy living
  • Rise in circularity
  • Performance positivity and emotional durability is trending
  • Functional textiles are rapidly evolving to include technology that takes care of the planet and merges with engineering that “takes care of human beings, easing stress of daily life”
  • Fashion and sport continue to merge and find common ground
  • There are calls for a faster, yet thoughtful manufacturing cycle: According to Kurt Gray, “Boeing makes planes faster than the outdoor industry makes jackets.”
  • Athleisure is leading growth in apparel and footwear
  • “Coming down the mountain” continues to lead industry trends, meaning gear, apparel and footwear is being designed for more every day activities and pursuits
  • The gap continues to widen—Athleisure in “IN”; Performance is “OUT”
  • Outdoor industry sales relatively flat
  • Consumers are now buying not just on quality or price but on why and how a brand does what it does
  • From “give ME what I want” to “support the ideals WE believe in.”
  • Brands are community property and everyone owns a stake
  • The public expectation of brand has never been greater
  • “Uncruises”, to out of the way destinations on the rise
  • Call from consumers to retailers: “Make me feel good and I will buy all day long.”

Recycled PET Fun Facts

Upcoming Events

Functional Fabric Fair (Home Textiles Today Panel) | New York, NY | July 23
AAFA Traceability Workshop | Seattle, WA | August 8
NW Materials Show | Portland, OR | August 14-15
AAPN Portland Regional | Portland, OR | August 15
New York Home Fashions Market Week | New York, NY | September 16-199
Ourdoor Retailer Winter Market | Denver, CO | November 5-7