REKOOP Bedding at Walmart
REKOOP’s innovative line of eco-friendly bedsheets is now available online at Walmart.com. REKOOP bedding is made by blending cotton with polyester fiber obtained from recycling post-consumer PET bottles. The CertainT platform ensures provenance and complete traceability across the supply chain. Customers say the sheets are comfortable, strong and an excellent value!
Northwest Materials Show
Wayne Buchen (VP Strategic Sales), Salinda Wong (A&E Sales), Robert Hallet, (VP, Global Retail Solutions, A&E), Tony Benson (Managing Director, EMEA, Applied DNA)
This month Wayne Buchen, VP Strategic Sales, and Robert Hallett, VP Sales for American & Efird, attended and exhibited at the Northwest Materials show in Portland from August 13-15. The importance of Brand Assurance was discussed at many customer meetings throughout the week. We are looking forward to our continued collaboration with A&E.
CBD Finds Its Way To Textiles
By Felix Vanassche
Devan Chemicals, the R&D driven developer of finishing treatments for textiles, recently added a new ingredient to their R-Vital™ range of microencapsulated active substances. The brand-new CBD (or cannabidiol) fabric treatment was launched early January at Heimtextil 2019 in Frankfurt, where the innovation received attention from all over the world.
AAFA Traceability Workshop
APDN’s Wayne Buchen and MeiLin Wan presented our CertainT platform for supply chain integrity and material traceability at AAFA’s Traceability Workshop, which took place on August 7th at Target Headquarters in Minneapolis, MN.
A Case Over a Defective Dog Leash Could Have Sweeping
Implications for Amazon's Business Model
Man smuggles 40,000 fake devices including iPhone, iPads into US
How Luxury Brands Can Beat Counterfeiters
MAY 24, 2019
For years, the luxury industry has waged a battle against counterfeiters. It has invested heavily in ultra-sophisticated tech solutions which use the latest advances in nanotechnology, internet of things (IoT), and AI to authenticate products. It lobbies governments to extend enforcement bodies’ powers to seize and destroy fake goods, to prosecute buyers and dealers, and to block access to websites that sell counterfeit goods. And then there are the lawyers: LVMH alone employs at least 60 lawyers and spends $17 million annually on anti-counterfeiting legal action.
These efforts are not paying off. The total trade in fakes is estimated at around $4.5 trillion, and fake luxury merchandise accounts for 60% to 70% of that amount, ahead of pharmaceuticals and entertainment products and representing perhaps a quarter of the estimated $1.2 trillion total trade in luxury goods. Digital plays a big role in this and perhaps 40% of the sales in luxury fakes take place online, as today’s counterfeiters milk the ubiquity and anonymity of the internet space to the last drop. For every e-commerce platform like Alibaba that cracks down on fakes, a new one emerges that allows goods to be shipped directly from manufacturers.
So what should luxury goods companies be doing instead?
Helsinki Fashion Week 2019
Helsinki Fashion Week took place in the beautiful capital of Finland from July 19 — 22. The event was attended by fashion designers, models, brands, and suppliers.
Applied DNA’s Tony Benson, Managing Director for Europe Middle East and Africa, was invited to attend the event and joined a panel which included Jacob Nilsson Dworsky, co-founder of Swedish clothing seller ASKET and Hrishikesh Raja, founder of TrusTrace, a blockchain provider.
Here's a Simple Way to Shop More Sustainably
By Ha Duong | July 23, 2019
SUSTAINABILITY IS as much about what you don’t do to your clothing as what you do. In the past decade, numerous brands have emerged touting stylishly eco-friendly, unisex alternatives to mainstream clothing, including some—like Los Angeles’s Olderbrother and Denmark’s Andersen-Andersen—that reduce their environmental footprint by offering some clothing made without chemical and natural dyes. Forgoing dye “means less resources used to change anything—less toxic [chemicals], less water used, less energy consumed,” said Juan Diego Gerscovich, co-founder of Los Angeles-based brand Industry of All Nations.
How a company in Berlin is turning coffee grounds into recycled reusable cups
Grant Tyler and Emily Delaney | June 17, 2019
Kaffeeform, a Berlin-based start-up, has been creating coffee cups from recycled coffee grounds for the past three years. With the help of courier services, the company picks up used coffee grounds from cafés all across Berlin to create these eco-friendly mugs. We learn how the founder, Julian Lechner, got started and how he makes his products.