C.F. Martin & Co. has partnered with Applied DNA Sciences. As a result, according to both companies, Martin’s customers will be protected by the “gold standard” in forensic anti-counterfeiting systems.
Martin Guitar is utilizing DNA marking to protect and authenticate its guitar strings. Martin Guitar produces millions of strings per year, and is one of the leading manufacturers of guitar strings in the world. Martin Guitar strings are made in Navojoa, Mexico.
Martin Guitar selected SigNature DNA over other authentication technologies because it can be used to covertly mark a guitar, with its location known only to Martin Guitar, and for the strength in DNA generally in prosecution. As an identification procedure, DNA is recognized in courts in general as strong forensic evidence.
SigNature DNA can also be used in combination with wireless tracking technologies such as RFID as a way to ensure that those devices are not copied or tampered with. As guitars are DNA-marked in quantity, forensic authentication by our labs, both as a quality control measure and also testing of products already in the field, can prove in time to be a strong anti-counterfeiting platform.
“Martin Guitar has earned an unparalleled reputation for product integrity and a commitment to exceptional quality. Our SigNature DNA technology will be instrumental in providing Martin Guitar with protection against global counterfeiting threats which ultimately protects Martin and its worldwide consumer group.”
Dr. James Hayward, President and CEO of Applied DNA Sciences
“DNA marking provides the ultimate security by protecting the guitar strings and the guitar itself at the original point of manufacture. DNA technology will help us ascertain product authenticity, and it is consistent with Martin Guitar’s intellectual property strategy.”
Gregory Paul, VP Business Development, C.F. Martin and Co.
“We continue to work with Applied DNA Sciences on developing this program, first with our custom guitars, which have now extended to our laminates, and soon we will begin to mark our strings. We are serious about protecting our brand. Like I have said before, if you want to make guitars go ahead – just don’t use the Martin Guitar name on it.”
Chris Martin IV, Chairman and CEO of C.F. Martin and Co.
About Martin Guitar
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder. Founded in 1833 by Christian Frederick Martin, the privately held company has been continuously family owned and operated for six generations. Christian Frederick (“Chris”) Martin IV took the helm of the company in 1986 and is its current chairman and CEO. Under his guidance, the company has introduced a number of new and innovative models that appeal to musicians, including the popular acoustic/electric Performing Artist Series, and several custom and signature Artist Editions.