GHCL is steadily increasing its presence in the home textile segment. Instead of operating in the commodity space, GHCL is offering innovative and sustainable solutions which have been very well received in the global market. Talking about the company’s presence in the home textile segment and its participating at Heimtextil 2019 at Frankfurt, Mr. Manu Kapur, President and CEO of GHCL Home Textile, said : 2018 was a good year for us at GHCL’s Home Textile Division. We very firmly laid out our 4 Pillar Strategy – Sustainability, Traceability, Innovation and Giving Back to Society. The highlight for us was that we consistently demonstrated our passion on caring for the environment, thru the successful launch of two major brands REKOOP and CIRKULARITY.
“The interest in REKOOP, a concept that resonates very well with the millennial customer since it is both, sustainable and forensically traceable, has been overwhelming. We are in discussions with major retailers for the placement of REKOOP on a global scale. This March will see the launch of REKOOP on Amazon in the United States”, says Mr. Manu Kapur.