GHCL’s strengths revolve around its penchant for innovation and consistent product development with its aim of becoming highly competitive, backed as it is with its strong passion for sustainability, thought leadership in creating intellectual property and its ability to partner with multiple agencies to make its popular strategy a success. The key weakness at this point of time is the limited breadth of its product basket and lack of diversification within the realm of Home Textiles.

GHCL has taken a very clear leadership position on sustainability across global home furnishing manufacturers. In the previous year, the company launched two unique bedding brands for sustainability – REKOOP by using recycled polyester from post-consumer PET bottles, with forensic tagging by Applied DNA Sciences to secure traceability across the supply chain, and CIRKULARITY, a brand that supports the Circular Economy and focuses on the 3 Rs – Reduce, Reuse and Recycle.