This same question is asked by many consumers across various categories of products we consume everyday. Do I really know the chicken I’m about to buy is raised on a free-range farm? Is the medicine I’m about to take authentic? Is the fish I’m planning to eat for dinner from Boston as advertised? We all want to know the origin of products, their claims, what are the ingredients, was it produced using Current Good Manufacturing Process (cGMP) best practices, as well as adherence to Federal and State regulations. Many brands today have implemented strategies and initiatives to ensure they can answer these questions for their customers with open transparency, traceability of facts and trust through sharing provable authentic data.