CertainT platform from Applied DNA Sciences provides supply chain transparency

New York – Loftex sourced-verified towels made from cotton and post-consumer recycled poly have rolled out to retail.

The towels offer transparency through the use of the CertainT platform. Developed by Applied DNA Sciences, the platform is used to tag, test and track materials within a supply chain to verify authenticity.

“Consumers expect transparency in the products they choose to purchase, especially ones that claim to use recycled content. Smart retailers have committed to sustainability goals and our new eco-friendly performance towels help them get there,” said Charles Gaenslen, CEO of Loftex Home.