GHCL uses Applied DNA’s CertainT® platform in connection with PET and recycled PET blended bed sheets, pillowcases and shams sold in-store or online in the US.
PET is the clear plastic best known for its use in water bottles, and is the most widely recycled plastic in the world. GHCL will use Applied DNA’s CertainT platform in connection with PET and/or recycled PET blended bed sheets, pillowcases, and shams products sold in-store or online in the United States. GHCL has also licensed Applied DNA’s CertainT trademark for use on its products, as well as for promotional, marketing and sales materials. The agreement provides for guaranteed minimum annual revenues as well as trademark licensing royalties to Applied DNA.
GHCL uses Applied DNA’s CertainT platform, a fully integrated supply chain platform for verifying PET and recycled PET authenticity from source to retail shelf. With this platform, GHCL assures that any of its textile products using PET and recycled PET will contain the original source raw materials. Applied DNA will provide its patented and proprietary tagging, testing and tracking services to GHCL as a CertainT licensee.
As part of the platform, Applied DNA’s molecular tag is extruded into recycled components that create recycled PET fiber, with no impact to performance or quality of the fiber or filament yarns. Thereafter, any piece of CertainT-tagged textiles can be forensically authenticated by detecting the molecular tag in the recycled PET fiber, ensuring its authenticity and origin.
“Consistent with global sustainability and the circular economy, we provide the first fully source-verified recycled PET bedding product line using CertainT, Applied DNA’s proprietary traceability system that tags, tests, tracks the original r-PET pellets to finished products.
We produce a wide range of synthetic yarns from polyester, viscose and other high-end yarns which now utilize the CertainT system for full traceability. The ability to source and buy CertainT yarns made from verified recycled PET fiber is a unique offering that GHCL can provide to customers globally.
Manu Kapur, President and CEO of GHCL Home Textiles
GHCL is a well-diversified group with footprints in Chemicals, Textiles and Consumer Products segment. GHCL’s Textiles division is a vertically integrated manufacturing facility with spinning, wider-width weaving, continuous fabric processing, and cut & sew facilities for manufacturing premium quality bed linen. GHCL is one of India’s leading manufacturers of Home Textiles, with in-house spinning unit having capability to manufacture multiple varieties of 100% cotton and blended yarns at various facilities.
GHCL is known as perennial innovators in bed linen category with some of recent innovations in the category of ‘sheets’ which include the PERFECT FIT, EASYSHEET, microTWILL, CELLIANT, EXL Wrinkle Free Sheets, VERSATILE–Reversible Sheets, Soft Wash Percale and Sustainable Fibre dyed sheets.
GHCL’s Home Textiles products are predominantly exported worldwide to countries like United Kingdom, United States of America, Australia, Canada, Germany and other European Union countries as well.