American & Efird (A&E) previewed its new line of advanced identification threads, branded “Integrity” in May 2019. A&E publicly displayed this latest breakthrough at the upcoming Texprocess trade show in Frankfurt Germany.

Well known for its leadership role in innovation, product quality, and sustainability, A&E supports many of the world’s top industrial and consumer brands with thread products that require strict quality and performance. A&E’s new “Integrity” thread line provides a tool which adds advanced identification for greater visibility and transparency into their product creation process.

To learn more on A&E’s “Integrity” molecular-tagged thread products, please visit amefird.com.

AE integrity thread

“One of the big challenges brands face today centers around authenticity. Loss of revenue, reputation, and brand trust are some of the potential outcomes of counterfeit products,”

Chris Alt, A&E President

“Our collaboration with A&E to adopt the CertainT® platform globally is a key breakthrough for brands, which have not had the benefit of forensic systems to help them resolve counterfeit and diversion in their supply chains. We look forward to providing our full spectrum molecular brand assurance that also includes forensic expert witness and authentication services to support A&E and its customers in apparel, footwear, automotive, military and beyond.”

Dr. James Hayward, president and CEO of Applied DNA

About American & Efird

A&E is the largest U.S. manufacturer and a global leader in premium quality industrial and consumer sewing thread, embroidery thread and technical textiles. Producers of apparel, automotive components, home furnishings, medical supplies, footwear and a diverse range of industrial products rely on A&E industrial sewing thread to manufacture their products. Customers select A&E as the preferred choice for industrial sewing thread, embroidery thread and technical textiles because of A&E’s dedication to providing its customers with the finest products and services, at the highest quality, delivered globally. Through its global network, A&E’s products are manufactured in 21 countries, distributed in 50 countries and sold in over 100 countries. In addition to A&E’s steadfast commitment to superior quality and customer service, A&E is a recognized industry leader in environmental sustainability and corporate social responsibility, and operates its global facilities with the utmost regard for the safety and health of its associates employed worldwide. A&E owns or operates 27 manufacturing facilities and employs over 10,000 associates around the world directly or in partnership with joint venture partners. For more information, please visit www.amefird.com.

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