To decrease the threat of counterfeit products in different industries, Applied DNA Sciences has introduced a biochemistry-based innovation in apparel authentication. By partnering with North Carolina–based thread manufacturer American & Efird LLC ( A&E), Applied DNA Sciences unveiled a DNA-tagged thread that includes a DNA marker, which can test authenticity by adding a small amount of activator fluid to a swab that has been brushed on the product to collect a sample.

“Up until now, people used RFID [radio frequency identification], which is a very typical technology, but it’s not specific to the brand,” said MeiLin Wan, Applied DNA Sciences’ vice president of textile sales. “You can’t use the RFID to go to court. DNA has the real big benefit of being considered in court as forensic evidence.”