An epidemic of inauthentic products may be consuming the mindset of today’s American consumers. According to a recent Harris Poll, commissioned by Applied DNA Sciences, roughly four in five Americans (79%) are concerned that products they purchase which they expect to be high quality could be made using low quality materials; more than 7 in 10 Americans (71%) are concerned that products they purchase have made false claims; and, nearly two thirds (65%) are concerned that products they purchase at full price could be knock-offs.