Commissioned by Applied DNA Sciences, survey finds 73% would stop purchasing

Stony Brook, N.Y. – Women and younger adults are particularly avid about valid product claims, according to a new poll.

The Harris Poll, which was conducted last month and commissioned by Applied DNA Sciences, found that the two groups were the most likely to drop products they discovered to be inauthentic. In addition to boycotting such products, they would be the most likely to write negative reviews and contact regulatory authorities.