Applied DNA and American & Efird (A&E) are collaborating on a new anti-counterfeiting sewing thread platform. The CertainT platform will be utilized to develop secure swing threads for brand protection, assuring brands and manufacturers that their products are authentic.
A&E has a long history of leading the thread industry, particulary working with the US government to ensure supply of Berry Amendment-compliant products, industrial and consumer brands that require stricter controls on product quality and integrity, and working with stakeholders globally to ensure they meet their corporate sustainability goals.
“The CertainT Program is an innovative solution for brands and retailers in their supply chain. A&E and Applied DNA Sciences together are creating new security applications for sewing thread benefitting from revolutionary SigNature® T DNA and Beacon® technology. Our customers are increasingly more vigilant and security minded. DNA technology can protect a wide range of products, from luxury consumer brands to industrial applications where integrity of components is mission critical. We are excited to be collaborating with Applied DNA Sciences and developing cutting edge technology solutions for our customers.”
Les Miller, CEO, American & Efird
“Many products, from running shoes, to performance athleisure wear, to luxury brands, can benefit from a secure sewing thread. A&E’s extensive portfolio of products combined with the CertainT platform provide a powerful opportunity to provide a trusted solution for customers who need a true anti-counterfeiting brand protection solution.”
Dr. James Hayward, president and CEO of Applied DNA
About American & Efird
A&E is the largest U.S. manufacturer and a global leader in premium quality industrial and consumer sewing thread, embroidery thread and technical textiles. Producers of apparel, automotive components, home furnishings, medical supplies, footwear and a diverse range of industrial products rely on A&E industrial sewing thread to manufacture their products. Customers select A&E as the preferred choice for industrial sewing thread, embroidery thread and technical textiles because of A&E’s dedication to providing its customers with the finest products and services, at the highest quality, delivered globally. Through its global network, A&E’s products are manufactured in 21 countries, distributed in 50 countries and sold in over 100 countries. In addition to A&E’s steadfast commitment to superior quality and customer service, A&E is a recognized industry leader in environmental sustainability and corporate social responsibility, and operates its global facilities with the utmost regard for the safety and health of its associates employed worldwide. A&E owns or operates 27 manufacturing facilities and employs over 10,000 associates around the world directly or in partnership with joint venture partners. For more information, please visit www.amefird.com.