CertainT™ in supply chains gains momentum and is expanding home textile solutions for towels, bath rugs, duvets, plush throws and bedding
Applied DNA Sciences today announced its support of major brands and manufacturers at the 2017 New York Home Fashions Market, with agreements signed for cotton and synthetic recycled fibers expanding to include home textiles such as towels, bath rugs, duvets, plush throws and bedding.
”Manufacturers, brands and retailers are embracing the rising consumer demand to assure truth in labeling. SigNature® T molecular technology assures that original raw materials used to make consumer products, e.g. cotton, leather, Aloe vera, or recycled plastic water bottles, among others, remain pure and traceable throughout the supply chain. This approach enables brands to provide consumers with 100 percent transparency and source-verified products.”
Dr. James A. Hayward, president and CEO of Applied DNA
In May, SigNature T made its retail debut in Bed Bath & Beyond®’s Wamsutta® line, featuring Pimacott. More than 1,000 SKUs of source-verified Pima cotton sheets are available at over 1,000 locations nationwide and online.
New products using HomeGrown Cotton traceable to three different varietals will be available on retail shelves by 2017-2018.
The 2017-2018 ginning season will kick off next month with momentum created by market adoption.
Fueled by the momentum sparked by the March 2017 launch of the CertainT™ platform for traceability, transparency and trust, Applied DNA is actively engaged with two manufacturers to tag, test and track recycled synthetic home textiles products being promoted at Market Week.
LOFTEX beach and bath towels
GHCL bedding using fibers from recycled plastic water bottles
Applied DNA continues to bring the CertainT program to areas outside of the textile industry. We envision supporting fully traceable and sustainable supply chains by tagging natural and synthetic materials. As evidenced by previous announcements, we are working with seven brands/processors to sponsor the development of a farm-to-finished goods sustainable supply chain program for leather; a manufacturer sponsoring a project to prove the traceability of Aloe vera from plant through complex, compounded creams, lotions and gels; and a manufacturer sponsoring the tagging of fertilizer through the supply chain to indicate traceability and sustainability.
Applied DNA is a provider of molecular technologies that enable supply chain security, anti-counterfeiting and anti-theft technology, product genotyping and DNA mass production for diagnostics and therapeutics.
We make life real and safe by providing innovative, molecular-based technology solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. The proprietary DNA-based “CertainT™” platform can be used to identify, tag, test, and track products, to help assure authenticity, origin, traceability, sustainability and quality of products. SigNature® DNA describes the core technology ingredient that is at the heart of a family of uncopyable, security and authentication solutions such as SigNature® T and fiberTyping®, targeted toward textiles and apparel, BackTrac™ and DNAnet®, for anti-theft and loss prevention, and digitalDNA®, providing powerful track-and-trace. All provide a forensic chain of evidence, and can be used to prosecute perpetrators. Applied DNA Sciences is also engaged in the large-scale production of specific DNA sequences using the polymerase chain reaction.
Common stock listed on NASDAQ under the symbol APDN, and warrants are listed under the symbol APDNW.
The statements made by APDN in this press release may be “forward-looking” in nature within the meaning of the Private Securities Litigation Act of 1995. Forward-looking statements describe APDN’s future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN’s SEC reports and filings, including our Annual Report on Form 10-K filed on December 6, 2016, and our subsequent quarterly reports on Form 10-Q filed on February 9, 2017, May 11, 2017 and August 10, 2017, which are available at www.sec.gov. APDN, undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events, unless otherwise required by law.
The trademarks Pimacott®, Homegrown Cotton™, and Organicott™ are owned by Himatsingka America, Inc.
Bed Bath & Beyond® is a registered trademark of Liberty Procurement Co, Inc.